Marketing Students: Brand Management study notes

Here is a link to brand management study notes for a brand management exam. They cover nine pages, reviewing the brand management process in the first two, then trends in brand management and managing brands over time. The notes are $2.99 per copy.
These are the study notes that I used for my exam study. Overall for brand management I got a distinction or 75% to 85%.

The process of brand management covers:

1. Brand Positioning:
1. Brand Mantra
2. Brand elements
2. Marketing Activities
1. IMC
3. Measure and Interpret brand performance
1. ROI
2. Market valuation
3. Income
4. Grow and Sustain brand equity
5. Building strong brands
1. Making brand choices
2. Building relationships
3. Managing brands over time

These marketing notes are detailed and provide a broad overview of what brand management is and how it is used. I hope that you may find the useful.