Here is a tip for all marketing students. If you have an assignment to do on perceptual mapping or positioning mapping then have a look at my scribd document on how to create a positioning map using excel and copying it over to a word document. This will help you to go over what you need to know for creating a positioning map.
If you want more of these documents then follow me on scribd at Newbie_pro
If you want more of these documents then follow me on scribd at Newbie_pro
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